YouTube Rating Formula:
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The YouTube Channel Rating is a metric that combines views, likes, and subscriber count to evaluate a channel's performance. It provides a more comprehensive assessment than looking at any single metric alone.
The calculator uses the following equation:
Where:
Explanation: The formula combines raw view count with an engagement ratio (likes per subscriber) to provide a balanced rating.
Details: This rating helps content creators and marketers understand their channel's performance relative to audience size, identifying both reach and engagement levels.
Tips: Enter your channel's total views, total likes, and current subscriber count. All values must be valid (non-negative numbers, subscribers > 0).
Q1: Why combine these metrics?
A: Combining metrics prevents overvaluing channels with many views but poor engagement, or small channels with high engagement but limited reach.
Q2: What's a good rating?
A: Ratings vary by niche, but generally higher is better. Compare with similar channels in your category for meaningful benchmarks.
Q3: Should I use lifetime or recent data?
A: For current performance assessment, use data from the last 30-90 days. For overall channel evaluation, use lifetime totals.
Q4: Does this account for dislikes?
A: This basic formula doesn't include dislikes, but you could modify it to subtract (Dislikes/Subscribers) if desired.
Q5: How often should I calculate this?
A: Monthly calculation helps track growth trends and the impact of content strategy changes.