YouTube Earnings Formula:
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Revenue Per Mille (RPM) represents how much you earn per 1,000 views on YouTube. It's a key metric that accounts for both ad revenue and other factors that affect your earnings.
The calculator uses the YouTube earnings formula:
Where:
Explanation: RPM includes all revenue sources (ads, YouTube Premium, etc.) divided by total views, multiplied by 1000.
Details: Understanding your potential earnings helps content creators plan their content strategy, set monetization goals, and evaluate channel performance.
Tips: Enter your total views and estimated RPM. Typical RPM ranges from $1 to $10 but varies by niche, audience location, and content type.
Q1: What's the difference between RPM and CPM?
A: CPM measures ad revenue only per 1000 views, while RPM includes all revenue sources (including YouTube Premium, channel memberships, etc.).
Q2: What is a good RPM on YouTube?
A: Average RPM ranges $1-$10. Finance and tech channels often have higher RPMs ($5-$15) while gaming channels typically have lower RPMs ($1-$3).
Q3: Why does my RPM fluctuate?
A: RPM varies by season (higher in Q4), audience location (US/UK viewers pay more), and content type (advertiser-friendly content gets higher rates).
Q4: How can I increase my RPM?
A: Focus on advertiser-friendly content, target high-value demographics, create longer videos (more ad slots), and enable all monetization features.
Q5: Does this calculator show exact earnings?
A: No, it provides an estimate. Actual earnings depend on many factors including ad fill rates, viewer engagement, and YouTube's revenue share.